BUSINESS INTELLIGENCE

Business intelligence systems combine operational data with analytical tools to present complex and competitive information to planners and decision makers. The objective is to improve the timeliness and quality of inputs to the decision process. Business Intelligence is used to understand the capabilities available in the firm; the state of the art, trends, and future directions in the markets, the technologies, and the regulatory environment in which the firm competes; and the actions of competitors and the implications of these actions. By Solomon Negash – Computer Science and Information Systems Department – Kennesaw State University.

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Business Intelligence: é estratégia ou tecnologia?

As empresas desfrutam muito pouco dos benefícios estratégicos que o BI oferece. Há perigo quando as plataformas tecnológicas são vistas como principal foco em projetos de âmbito informacional, e não a estratégia. Textos de Erickson Mauricio da Silva Santos e Fábio Vinícius Primak. 

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